top of page

A Plea for Tradition From a Modern Woman

Updated: Jul 24, 2023

In a world that is becoming increasingly individualistic, tradition and elegance may seem like relics of the past. However, these values are more important than ever for maintaining a sense of community and connection and helping young women looking for a little more than society feeds us.

Tradition is the foundation of our shared history and culture. It allows us to understand and appreciate our past, and to connect with others who share our heritage. Whether it's a family recipe passed down through generations, a religious ceremony, or a cultural festival, tradition is what gives us a sense of belonging and continuity. Tradition is a celebration of the past. In fact, this is why we love the Christmas season--we crave the sense of familiarity and home when we think of the holidays.

Elegance, on the other hand, is a quality that is often associated with refinement and sophistication. It is the ability to present oneself and one's surroundings in a way that is tasteful and powerful. Elegance is not about being flashy or ostentatious, but rather about creating a sense of beauty and harmony. You can read more about the 4 foundational principles of that elegance in the Free Ultimate Elegance Guide .

Tradition and elegance meet beautifully in the etiquette and wardrobe of high state officials, particularly Royal Families. The Windsor's come to mind as the foremost royal family, but when surveying royal families around the world, you'll find many more with one thing always the same, their elegance.

One woman who exhibits tradition and elegance well but gets little international notoriety is Princess Sofia of Sweden. Today we are exploring her transformation and homage to tradition in her fashion and character.

Princess Sofia of Sweden, born Sofia Hellqvist, is known for her elegant and refined sense of style. Over the years, she has established herself as a fashion icon, consistently showcasing her impeccable taste through her fashion choices.

Boho Sofia with Family

When Princess Sofia first appeared on the public scene, she was known for her more bohemian and laid-back style. She would often be seen in flowy maxi dresses, denim jackets, and wide-brimmed hats. This look was a reflection of her free-spirited nature, and it quickly became her signature style.

As she began to attend more formal events, Princess Sofia's style evolved to become more refined and sophisticated. She began to incorporate more structured pieces into her wardrobe, such as tailored blazers and pencil skirts. She also began to experiment with different fabrics, such as silk and lace, and would often be seen in elegant gowns.

Princess Sofia also has a penchant for classic, timeless pieces (similar to Kate Middleton), and is often seen in pieces from iconic fashion houses such as Chanel and Dior. She also likes to mix high-end designer pieces with more affordable, high-street brands, which makes her style relatable and attainable.

In recent years, Princess Sofia's fashion has become increasingly polished, reflecting her growing confidence and her role as a member of the Swedish royal family. She has become a master of mixing elegant and sophisticated pieces with a modern and fresh twist. Her fashion choices always reflect her love of simplicity and understated elegance, which is one of the reasons she has become such a popular fashion icon.

Princess Sofia of Sweden's fashion has evolved over the years, but her signature style of elegance and simplicity has remained consistent throughout. Her fashion choices reflect her growing confidence and role as a member of the Swedish royal family, a nod to tradition and the role she plays.

In a world that is becoming increasingly fast-paced and technology-driven, tradition and elegance provide a much-needed counterbalance. They remind us to slow down and appreciate the simple things in life. They remind us to be mindful of the present, and to take time to reflect on the past. They remind us that beauty and harmony can be found in the most unexpected places.

Furthermore, tradition and elegance can also be seen as a form of resistance against a culture of consumerism, where everything is disposable and nothing is truly valued. By valuing tradition and elegance, we are choosing to reject this mentality and instead focus on creating meaningful connections and experiences. It is through meaningful connection tons and experiences that we not only make important connections with others, but establish ourselves and our personal brands. In todays world of TikTok trends lasting mere days, your longstanding tradition will stand in stark contrast.

Tradition and elegance are important values in a world of individualism. They remind us of our shared history and culture, they provide a sense of beauty and harmony, and they remind us that there is more to life than the pursuit of material goods. By embracing tradition and elegance, we can create a more meaningful and fulfilling life for ourselves and for those around us. As women who know we are called to something higher, may our mission, our wardrobe and passions be reflective of the traditions that make us unique.

With the elegance principle of Sustainability, Tradition comes alive. By studying the past, and accepting the words of Aristotle that, "It is the mark of an educated mind to be able to entertain a thought without accepting it", we can sift through the civilizational shifts of the past, not believing that it is better than the new world, but embracing both old and new. Therefore we become multi-dimensional versions of ourselves, carrying with us the Truth of the past, believing that there is truly something greater than ourselves and worthy of passing down to future generations.

Ready to get started on your elegance journey? Download the FREE Ultimate Elegance Guide right now at



Hannah Brusven founded The Swish in 2018 to combat trashy & politically biased women's media and create a  place for young women looking for a little more than more society feeds them.


Here we believe elegance is powerful, and the key to unlocking confidence, persuasion, and impact. Explore trends, traditions, lifestyle, and more with The Swish-- for an inspired elegant life. 


My project-9.png

Ready to Grow in  Elegance?

The Ultimate Elegance Guide Unlocks the 4 Secrets Elegant Women have used for centuries to stand in Any Room, Impress Anyone, and Thrive In Their Calling

My project-9.png

Follow Along

  • Twitter
  • Instagram
bottom of page